Join the North Carolina Conservation Trust’s Communications Director Mary Alice Holley as she shares her tips and tricks that she learned from this past “fundraising season” AKA November and December. A full-time communicator with little fundraising experience, Mary Alice was asked to lead her organization’s year-end fundraising campaign developing direct mail, email, AND social marketing strategies to raise over $100,000 in six weeks. Sound familiar? SPOILER ALERT: She survived and succeeded!
In this session, get her tips on how to organize yourself, your organization, and your communications calendar to bring in donations, grow your list, and come through the most important giving time of the year with your sanity intact.
BRING YOUR LUNCH AND QUESTIONS!
SPEAKER

Mary Alice Holley, Communications and Marketing Director
mholley@ctnc.org
Mary Alice joined the Conservation Trust for North Carolina in 2016 as the Communications and Marketing Director where she leads the effort to build greater public awareness for land trusts and connect North Carolina communities to the benefits of conservation. Before joining CTNC, she was the Media Relations Director for BC/DC Ideas leading promotional campaigns for numerous conservation clients including Audubon North Carolina and the North Carolina Coastal Federation. Mary Alice holds a B.A. degree in Mass Communications and Rhetorical Writing from the University of Tennessee at Chattanooga. In her spare time, Mary Alice enjoys hiking with her dog, Hazel, and exploring North Carolina’s hidden treasures from her kayak.
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